| Method | Chromolithograph |
| Artist | Frederic Hugo d'Alesi |
| Published | Les Maîtres de l'Affiche PL.66. Imprimerie Chaix (Encres Lorilleux & Cie) [1896] |
| Dimensions | Image 330 x 245 mm, Sheet 395 x 285 mm |
| Notes |
A beautiful reduced-scale printing of a belle-epoque poster advertising the Galerie Rapp's exhibition of 1896, celebrating 100 years of lithography, Plate 66 from Volume 2 of Les Maîtres de l'Affiche. The advertisement takes the form of a print folio in the bottom right corner of the scene, which sits upon a trunk at the stall of a bookseller and printseller on the Seine. The landmarks of Paris can be seen in the distance. In the foreground, a young woman wearing a fashionable hat and long gloves, holds up a print of a soldier in front of another advertisement for the printworks of Courmont-Freres, the poster's original publishers. Les Maîtres de l'Affiche (Masters of the Poster) was the brainchild of the French painter and lithographer Jules Cheret (1836-1932), widely regarded as the pioneer of poster illustration. In 1895, Cheret, along with a team of poster artists working for the printworks founded by Napoleon Chaix, published the first in a series of five volumes of what they regarded as the finest examples of current poster art. Although initially focussed on artists that were based in Paris, the series quickly grew to encompass international artists and designs, including the likes of Toulouse-Lautrec, Mucha, the Beggarstaffs, Eugene Grasset, and Louis Rhead. Cheret himself was also a frequent contributor. Frederic Hugo d'Alesi (1849-1906) was a Transylvanian painter, designer, and graphic artist, best known for his advertising posters for the French railways. Condition: Minor foxing to margins. Imprimerie Chaix blindstamp to bottom right corner of sheet. |
| Framing | unmounted |
| Price | £300.00 |
| Stock ID | 51295 |